Whether you’re a rookie or a seasoned exhibitor, there is nothing more important at a tradeshow than presenting your jewelry in the most eye-catching ways possible. There you are, in the midst of hundreds of your competitors vying for attention and sales. A little sparkly fish in a big pond of diamonds, as it were. How will your sparkle capture the hearts (and wallets) of buyers?
Let’s start with the basics. The look of your show space has to complement the work you sell. Jewelry designer, Tracy Arrington from Apopka, Fla. says, “The presence you create at a tradeshow says everything about who you are and what store owners can expect to pay for your work.” Continue reading